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Retail & Manufacturing

Oracle NetSuite Retail & Manufacturing Implementation

A well-known food business group, started in 1993 in Hyderabad, that specializes in traditional Indian sweets, savouries, bakery items, and fine dining vegetarian restaurants, along with other ventures like gelato and Turkish sweets. The brand is recognized for its high-quality ingredients, hygiene standards, and innovative approach, which includes introducing unique and artistically designed sweets, premium packaging, and a wider variety of products beyond conventional sweet shops.

Industry

Food & Beverages

Headquarters

Hyderabad, Telangana, India

Size

80+ employees; 3 manufacturing units; 12 self-owned retail outlets

Business Challenges

The main challenges faced were

Lack of inventory visibility resulting in excess or short production.
Person dependent processes as against system driven.
Disconnected processes for production & supply chain.
Inaccurate demand forecasting and production planning.
Conventional in-premises based point of sale system at retail outlets.

Why Oracle NetSuite

Client chose Oracle NetSuite mainly due to following -

  • Unified cloud-based ERP platform with integrated point of sale solution.
  • Robust Manufacturing, Supply Chain, and Finance modules.
  • Scalability for multi-location manufacturing operations.
  • Real-time dashboards and analytics for better decision-making.
  • Real time connectivity with retail outlets for inventory & order management.

Client engaged Invitra Technologies as their implementation partner to address all leakages in order management, manufacturing, cash management & inventory visibility. Invitra also implemented in-house developed point of sale application viz. SVIKA at all retail outlets.

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Implementation Methodology

Invitra's Approach

How Invitra Technologies Pvt. Ltd. executed the project

1

Assessment & Blueprinting

  • Conducted detailed business requirement gathering sessions.
  • On-site visits to understand “as-is” and “to-be” processes
2

Implementation Scope

  • Modules Implemented:
    • Manufacturing (BOM, Work Orders)
    • Inventory Management (Raw Materials, auto replenishment)
    • Procure-to-Pay (P2P)
    • Order-to-Cash (O2C)
    • Finance & Accounting
    • Point of Sale Application at retail outlets
3

Customization & Optimization

  • Developed custom architecture for order management (daily demand from all sales channels), production planning based on daily demand, manufacturing using work orders.
  • Automated workflows for procurement using replenishment methods.
  • Configured dashboards for plant managers, retail outlet managers & senior management.
4

Change Management & Training

  • Onsite/remote training sessions for end users.
  • Continuous support during go-live phase.
  • Enhancements
5

Implementation

The implementation covered raw material & finished goods categorisation; creation of finished goods item list along with bill of materials (recipe); end-to-end mapping of material movement between manufacturing locations & retail outlets through simplified order management.

  • Raw Materials: These have been populated as inventory items along with categorization to suit industry standards.
  • Vendors & Procurement: All vendor records have been created based on raw material categorization. Procure to Pay process has been configured with role based, amount-based approval workflows.
  • Finished Goods Item Records: The finished goods were created in NetSuite as assembly items with fixed bill of materials. These records follow categorization to suit industry standards.
  • Quotations: Custom functionality has been built for sales reps to create & send quotations. Multiple quotations can be sent to a single prospect & approved quotation is automatically converted into sales order.
  • Order Management: The daily production comprised of fulfilling demand coming from various sales channel. These included direct sales, retail sales, distribution network sales, website sales and sales from ordering applications / aggregators. Following objects have been used in NetSuite for each demand –
    • Direct Sales: Sales Orders
    • Retail Sales: Transfer Orders
    • Distribution Sales: Sales Orders
    • Website / Online Sales: Integration
    • Ordering application Sales: Integration
  • Manufacturing Process: The process consists of automatically creating work orders based of summation of demand from all channels on a daily basis. These work orders are built based on available raw material. Any shortage in raw materials automatically triggers purchase orders.
  • Sales Order Fulfilment: Once the work orders are built & finished goods inventory is incremented, sales orders are fulfilled & all finished goods are dispatched. This also covers partial fulfilment.
  • Inventory Transfer: To ensure optimum production, inventory can be transferred between all manufacturing locations and outlets. These transfers include raw material, semi-finished & finished goods.
  • Invoice Creation: Bulk invoicing is carried out for all fulfilled orders. The invoice is automatically emailed to the customer.
  • Reports: Customized reports using saved searches, report builder & workbook analytics for real time visibility of manufacturing operations.
  • Point of Sale: Invitra has deployed in-house application viz. SVIKA at all retail outlets for ‘over the counter’ sales. All item masters, pricing structure, location wise inventory is pushed daily to update the information at the outlets. All sales punched in SVIKA is synchronized with NetSuite on a real time basis. This allows management to have total control over retail operations with 100% visibility on inventory and cash flow.

Results Achieved

 

100% automation in order to cash process.

 

Real-time visibility of location wise inventory.

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Real-time synchronisation with all retail outlets.

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Improved scalability to support multi-location operations.

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